PRODUCT DESIGNER

UX/UI Design | Industrial Design | 3D CAD Modeling

SOFTWARE

UX/UI & DIGITAL PRODUCT DESIGN

Figma
Adobe XD

 

INDUSTRIAL DESIGN & 3D CAD

Solidworks
Rhinoceros
Autocad

3D MODELING & VISUALIZATION

Blender
Autodesk 3ds Max
V-Ray

GRAPHIC DESIGN

Adobe Photoshop
Adobe Illustrator
Adobe InDesign

EXPERIENCE

Over five years of experience independently leading the UX/UI design of Umbrella OS, an industrial railway switch control platform. Responsible for the complete interface design, visual identity, dashboards, and operational workflows. Also supported SWBV and Tempora Heaters with industrial design, SolidWorks 3D modeling, and technical drawings in collaboration with engineering teams.

Umbrella OS

Product Designer | UX/UI & Industrial Design

Led a team of four industrial designers, developing product concepts, 3D models, photorealistic renderings, and technical documentation for manufacturing and experiential marketing projects. Contributed to Priceless Traps, an internationally award-winning product design project recognized at Cannes Lions, D&AD, ADC Annual Awards, and other international design competitions.

Geometry Global

Lead Industrial Designer

Designed and developed custom PVC fabric lighting systems for commercial and retail environments. Created detailed 3D models, photorealistic renderings, and technical drawings to support product development, manufacturing, and installation. Focused on functionality, aesthetics, material selection, and production feasibility, transforming design concepts into practical, high-quality lighting solutions.

Tensoflex Lighting

Industrial Designer

Developed interior and architectural designs for Reebok retail stores in Buenos Aires, focusing on functionality, brand identity, and customer experience. Created detailed 3D models, realistic materials, lighting simulations, and photorealistic renderings to support design development, visualization, and client presentations.

Demasce

Industrial Designer | 3D Modelling

STUDIES

Bachelor

Industrial Design
(U.I.S. Santander’s University) Santander, Co. 

D.V.S.

Computer Graphics Designer
(Rosemount Technology Centre) Montréal, Qc.

A.E.C.

3D Modeling, Texturing and Lighting
(Image Campus) Buenos Aires, Ar.

Certificates

Blender 3D (Ecole Nad Uqac)

3D Max Certifier User (Autodesk)

Rhinoceros CAD (Star Ware)

AutoCad (ATC)

Languages

English, French, Spanish

Divi WooCommerce Layout

Let’s Connect

 Email: normanserranoserrano@gmail.com

 Telephone number: +1  514  7949917 / +57  350  3089110

Montreal, Qc. Canada.

Contact